With one in five Brits reducing their meat consumption during the Covid-19 pandemic (Vegan Society, 2020), veganism is accelerating at pace. Galvanised by consumers’ desire to safeguard their health, protect the planet and eradicate the unethical treatment of animals, ‘mainstreamed veganism’ offers an unmissable and urgent opportunity for cross-sector brands to develop hopeful products with clean credentials.
Veganism's Post-Pandemic Future
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