We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 24 Mar 2021

Venice Installs a Tourism Control Room

Extra
Venice

Before Covid-19, tourism at many popular sites and cities around the world had reached an unsustainable level, causing overcrowding and environmental damage. As a way to avoid this overtourism trap post-pandemic, Venice and Florence in Italy are implementing a string of measures aimed at monitoring and controlling tourist numbers and behaviour.

The new tourism model for the two cities includes increased funding for public transport to prevent bottlenecks, more policing to tackle vandalism and damage to public monuments, and stricter regulations for accommodation rentals to avoid negative impacts on the local property market.

Venice has also installed a €3.1m ($3.7m) monitoring facility in the city that will allow officials to track tourists via their mobile phone data to measure where they go, how long they linger in certain areas and what transport they use. The purpose of this is to trace over time which areas are busiest at which times, and prepare for this by diverting tourists at crowded times, installing turnstiles or charging additional entry fees.

As unpacked in How to Sell Future Travel, once travel resumes, destinations will need to delicately balance tourism recovery while avoiding the pitfalls associated with overtourism, and build back more sustainably. These measures will also ultimately help to placate pandemic-based nerves around crowded spaces.

For more on how to prioritise sustainability and the concerns of local populations in order to ‘build back better’, read Trends in Tourism Recovery: ITB Berlin 2021, and Skift Global Forum 2020.

PANTONE®TPX
COATED
RAL
RGB
HEX
NCS