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Retail

Branded Festival Experiences, 2017

An increasingly diverse variety of global festivals are gifting brands (especially millennial hunters) opportunities to make or reinforce consumer alliances via event-bespoke experiences. While some brands went as far as staging their own festivals, 2017’s breed largely echoed wider industry trends: convenience-centric support, co-creational upskilling, reimagined technology and everyday wellness.

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Published:
14 Sep 2017
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