Spencer Hart Flagship, London
London tailor Spencer Hart has opened a new flagship store in the heart of Mayfair. It’s the second standalone store following its original Savile Row destination, and one that is likely to extend its presence as a sartorial force to be reckoned with.
A collaborative project between London design studio Shed and Spencer Hart’s creative director Nick Hart, the design takes a definitive turn towards the contemporary. It challenges conventional perceptions of the industry by marrying Hart’s passion for 1950s pop culture with the slick, mid-century aesthetics associated with Palm Springs, California.
Formerly a bank, the space is now enveloped in sandy colours, sleek modernist furniture and a host of carefully curated pop culture memorabilia. It is likely to come as a breath of fresh air for a new generation of men looking for bespoke suiting minus the overly formal reputations that have plagued some of its neighbours.