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Brief Published: 26 Sep 2011

Spencer Hart Flagship, London

Extra

London tailor Spencer Hart has opened a new flagship store in the heart of Mayfair. It’s the second standalone store following its original Savile Row destination, and one that is likely to extend its presence as a sartorial force to be reckoned with.

A collaborative project between London design studio Shed and Spencer Hart’s creative director Nick Hart, the design takes a definitive turn towards the contemporary. It challenges conventional perceptions of the industry by marrying Hart’s passion for 1950s pop culture with the slick, mid-century aesthetics associated with Palm Springs, California.

Formerly a bank, the space is now enveloped in sandy colours, sleek modernist furniture and a host of carefully curated pop culture memorabilia. It is likely to come as a breath of fresh air for a new generation of men looking for bespoke suiting minus the overly formal reputations that have plagued some of its neighbours.

Spencer Hart

Shed

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