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Brief Published: 17 Mar 2011

Miyake Defies Earthquake Disaster in Japan

Extra

Despite disaster striking only the day before, Japanese fashion brand Issey Miyake showed its strength by opening a new Elltob Tep (multi-range) store in the Ginza district of Tokyo last Friday.

Designed by Taku Satoh, the store has minimalist, industrial aesthetics including all-white walls, floors, ceilings and fixtures. This is in keeping with the concept of Elltob Tep: to offer a range of Issey Miyake collections – including Pleats Please and exclusive bags by designer Hikaru Matsumara – in a space that echoes the ethos of the brand.

This is the second Elltob Tep store in Japan (the other is situated in Osaka). However, this one has been specifically designed with sleek interiors to reflect the atmosphere of the Ginza district, renowned for being a luxury shopping destination.

To celebrate the store’s opening, each of the brand’s collections are offering limited-edition items inspired by artist Ogata Kōrin, who is the subject of an upcoming exhibition at the Nezu Museum in Tokyo. There is also a Bao Bao Bar, where customers can have their bags customised.

isseymiyake.co.jp/ELTTOB_TEP

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