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Brief Published: 26 Jan 2016

VIDEO: Marketing to Millennial Women

Eighty-five per cent of all consumer purchases in the US are made by women – not only 93% of food purchases, but also 66% of car purchases and 50% of products typically marketed at men. However, 91% of women say advertisers don't understand them (FONA, 2014).

Our latest report Marketing to Millennial Women identifies new female media tribes, examines ways in which millennial women are redefining their roles in society and culture, and offers key strategies for brands looking to engage with this diverse demographic.

For actionable insight into "Shine Theorists", casual minimalists, the new podcast generation and millennial mums, check out Marketing to Millennial Women now.

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