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Brief Published: 6 Jul 2016

VIDEO: Monetising Social Media, 2016

Stylus Retail researcher Stefanie Dorfer gives a sneak peak into our upcoming report Monetising Social Media 2016, publishing on July 7. It highlights the newest and most relevant tools for monetising social media – helping brands turn engagement into transactions.

Topics include:

  • The introduction of ‘Buy Buttons’ on traditional social media networks like Pinterest, Facebook, Twitter and Instagram
  • The best selection of third-party shopping applications
  • The rise of messaging app e-commerce
  • The newest form of monetisation: in-depth advertising formats allowing users to swipe for more info before purchasing in-app.

This report is a must-read for anyone failing to cash in on the online engagement of a strong social media following.