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Brief Published: 9 Feb 2016

VIDEO: New Nightlife

Our latest report explores how moderate millennials, new approaches to socialising and the desire for extraordinary experiences are driving changes across the nightlife landscape.

Consumers with busy schedules and fluid lifestyles want to let loose whenever they have free time. Brunch and day parties are proliferating, as nightlife creeps into daylight hours. Tapping into this 24-hour culture, co-working spaces are creating unique programmes of night-time events, moving members effortlessly from work to film screenings, expert talks, gigs or poetry nights.

Club culture is alive and evolving, taking on more diverse formats by fusing immersive theatre, gaming, art and food with the usual elements of dancing and drink. To cater to diversifying interests, club promoters are creating "seasons" of niche nights that are constantly changing theme and venue.

For more on the consumer attitudes reshaping nightlife and the new forms of partying emerging as a result, don't miss New Nightlife.