We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 26 Jul 2016

VIDEO: Next-Gen Activists

Assistant editor for Consumer Lifestyle Kate Johnson discusses the progressive attitudes of next-gen activists and explores how to connect with them more effectively.

Motivated by different forms of positive change, subsets within this passionate group include community campaigners, clicktivists, equality avengers, eco warriors and social experimenters.

Fuss-free formats that unite like-minded justice-seekers or simplify donating are emerging as key strategies for targeting next-gen activists. Brigade, a social network for politics, and donate-food-by-photo start-up Olio are two examples winning approval from these changemakers.

For more, don’t miss our Next-Gen Activists report.