VIDEO: Packaging Futures 2016/17
Building on key insights from our previous Industry Trend, we uncover the latest directions and developments in packaging.
In the luxury domain, we investigate new surface details and finishes that offer strong sensory appeal. Meanwhile, notions of premiumisation are heavily influencing the fast consumption landscape as brands upgrade and optimise everyday products. Functionality is also boosted with smarter dispensing and closure systems.
Digital applications also continue to develop, delivering immersive narratives, user-friendly instructional layers and customised products, while on the sustainability front, provenance, transparency and waste reduction remain top of the agenda.
Click through to Packaging Futures 2016-17 for the full suite of reports.