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Brief Published: 15 Jul 2016

VIDEO: State of Mobile, Summer 2016

Stylus' Media & Marketing assistant editor Julia Errens talks about our State of Mobile: Summer 2016 update. The report addresses the most recent developments in mobile media, including:

  • How the explosive success of Nintendo's Pokemon Go mobile game is boosting augmented reality (AR) usership, putting the technology back on the marketing agenda
  • The British National Health Service's use of mobile AR in combination with digital outdoor advertising
  • How chatbots are managing existing consumer touchpoints and creating unique new utilities
  • The use of 360-degree video to create mobile-native experiences and rich interfaces.