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Brief Published: 10 Mar 2016

VIDEO: SXSW 2016 Preview

Hayley Ard, head of Consumer Lifestyle, presents a teaser preview of her upcoming presentation for the Decoded Fashion House at South by Southwest 2016, How to Win Wild-Card Consumers. Find out how to stay relevant as generations collide and segments shatter.

Christian Ward, senior editor, Media & Marketing, discusses the panel he'll be moderating at SXSW, The Influencers: New Ways to Engage in the Digital Era. Christian will be probing key minds from Twitter, Primark and Hunter to discover strategies and opportunities for harnessing the power of digital marketing.

SXSW runs from March 11-20 in Austin. Look out for our full analysis of key themes from the event, coming soon.