We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 18 Aug 2016

VIDEO: Unadvertising

Stylus’ head of Media & Marketing, Christian Ward, discusses the growing trend for ‘unadvertising’ – ads that knowingly draw attention to the consumer-brand relationship in ironic, radically transparent and humorous ways.

This sort of ‘meta-marketing’ is becoming a highly effective strategy for engaging with consumers who are sceptical of traditional aspirational advertising (see Get Real for further exploration of this mindset shift).

We investigate this trend in more depth in our Unadvertising: Honest Marketing report.