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Brief Published: 5 May 2020

Virgin Atlantic’s Edutaining Virtual Flight School

Virgin Atlantic

Flights may be grounded, but that’s not stopping UK airline Virgin Atlantic from giving Instagram followers a peek inside the cockpit in its new Flight School video series. It’s a clever move to tap into The Virtual Travel Boom and stay connected with would-be passengers.

The four-part series launched on April 14 when pilot Bernice Moran shared her flying routine and discussed how she got her start in flying commercially. Subsequent videos highlighted cabin crew medical training and crisis management, cabin design, and the aerodynamics of how airplanes remain aloft. All episodes aired at 1pm BST and lasted for approximately 15 minutes.

While these videos may not convert into immediate flight sales, this type of insider access resonates with Gen Z audiences, who, as we note in State of Media 2020, crave content that goes beyond polished campaigns. The videos also bring Virgin Atlantic into the ranks of brands we highlight on The Brief, who are offering edutainment to homebound schoolkids with mini-modules that augment classroom lessons.

As the coronavirus crisis continues, airlines would be smart to find alternative ways to service their communities, whether that be potential passengers or locals near their headquarter cities. For more on how the airline industry is responding, see Covid-19 + Airlines.