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Brief Published: 30 May 2018

Virgin Fitness Class Features CPR Training

Virgin Active has launched a new fitness class for its gym members in Thailand called CPRobic, which combines cardiopulmonary resuscitation (CPR) training with an intensive workout.

CPRobic teaches participants hands-only CPR movements that could prove life-saving in an emergency, while helping them exercise. Just 15 minutes of CPRobic can burn up to 165 calories and when combined with a Bosu fitness training ball, participants can burn up to 400 calories in 45 minutes. The class was added in March 2018 and is taught by CPR-certified trainers.

Virgin created the class after discovering only 6% of patients who require on-the-spot CPR in Thailand receive it before being taken to hospital, as most people have never had CPR training. Less than 1% of the population has a gym membership (IHRSA, 2017), while in countries like the UK, this rate is as high as 15% (LeisureDB, 2017). In order to attract customers, gyms in the region need to market innovative, multipurpose classes to entice more people to try them.

For more on the latest innovations in the fitness and active landscape, see our Active Lives Macro Trend and coverage of Elevate 2018.