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Brief Published: 30 Jun 2020

Virus-Protected Luxury Adventure Travel

Cookson Adventures

Prior to the Covid-19 pandemic, we charted a rise in demand for high-octane, off-the-beaten-track adventure experiences that took travellers firmly outside of their comfort zones. For those still looking to achieve these thrills in the post-pandemic world, luxury US travel company Cookson Adventures now offers private door-to-door escapes that aim to shield guests from potential coronavirus infection.

The first trip took place in Iceland in early June, with guests flying in on a chartered private jet to a small, quiet airport and staying at a private lodge. Adventure activities, including surfing, white-water rafting, quadbike rides along black sand beaches, ice caving, and snorkelling alongside humpback whales, were accessible via private helicopter. Staff at the facilities were regularly tested for Covid-19.

The premium travel provider is running a further six trips in 2020/21, including itineraries to private Fijian island Laucala, a camp in the Antarctic, Torres del Paine national park in Patagonia, Nukutepipi island in Polynesia, a private estate in Spain, and a sailing trip in the Scottish Highlands.

Also for the luxury market, Swiss private jet operator Vistajet (based in Malta) is now offering private jet-to-yacht transfers for monied travellers wishing to minimise the risk of contracting the coronavirus. Travellers will have access to a private VIP lounge upon arrival and will be transferred to the marina in a pre-sanitised vehicle.

For more on the attitudes of future travellers emerging from the pandemic, read Profiling the Future Traveller and How to Win Future Travellers.

Meanwhile, for a deeper, pre-Covid-19 look at adventure travel, read Five Responsible Travel Trends: Adventure Travel Show 2020.