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Brief Published: 20 Aug 2020

Vitamix Releases Countertop Composter


Echoing the eco-conscious tech we highlight in Designing the Post-Covid Kitchen, US appliance company Vitamix has released a countertop composter that quickly transforms food scraps into nutrient-rich fertiliser. It’s a shrewd move that nudges consumers towards sustainable habits – especially in the US, where composting services remain limited.

The discreet FoodCycler FC-50 provides a fuss-free way to turn all manner of food waste into fertiliser without unwanted smells or attracting rodents. A small, removeable bucket sits inside the machine. Cooks can use the bucket as a bin while cooking, store it in the machine and, once full, turn the machine on to initiate composting. A metal blade chops the food into smaller pieces, and the scraps are ready in about eight hours.

Vitamix’s easy-to-use system should appeal to consumers looking to upgrade their at-home sustainability routine, which has become ever more relevant during the pandemic. For those who embrace a self-sufficiency mindset (see The Budget Food Opportunity), Vitamix’s composter aids DIY food production. This could become especially relevant as the new at-home gardeners we profile on The Brief come to appreciate how soil health impacts the nutrients derived from food – a topic we unpick in How Soil Will Save the World. The device also picks up the conscious-kitchen trends we noted in Self-Sustaining Spaces.

This type of self-contained system is particularly relevant in the US, where budget cuts have eliminated composting programmes in major cities like New York, and halted services nationwide. Meanwhile, in states like Vermont – which officially banned food waste in trash earlier this year – such appliances could ease the transition to collecting food waste.

For a thorough introduction to consumers’ environmental concerns, see our Macro Trend Towards Our Sustainable Future.