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Brief Published: 7 Oct 2010

Easy Meals


To make the shopping experience as simple as possible for its customers, German fine-foods supermarket Kochhaus lays out its produce grouped together in meal suggestions.

Scattered throughout the store are conveniently placed stalls where customers can pick up a beautifully photographed cards detailing dinner ideas including the ingredients, an image of the finished meal and the total cost per person. Once the ingredients are picked, a handy print-out of the recipe is also available.

This clever concept not only aids potentially aimless and/or unimaginative shoppers, but inspires more thoroughfare and spending in store.