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Brief Published: 24 Sep 2015

Vitl: Vitamins for Modern Living


Adding to the number of future-facing solutions now proliferating across the vitamin aisle, UK brand Vitl is offering curated supplement packs that can be delivered – via subscription – to home or office (see Rebranding Health, part of our New Food Frontiers Industry Trend, for further examples).

The packaging takes a simple, yet sleek approach, with the 28-days' supply presented in a tearable strip clearly labelled by day. A Vitl app can also be downloaded for progress checks and daily reminders.

"New design solutions for vitamins are borrowing visual cues from wider categories, such as fashion, beauty, sports and even tech," says Mandy Saven, head of Food, Beverage & Hospitality at Stylus. "But Vitl takes it a step further by doing your thinking for you – it's perfect for time-pressed consumers who want that extra level of service."

Each daily dose includes: one Fortify multivitamin tablet, one Krill Oil softgel capsule (said to be easier to absorb than fish oil, improving focus), one CoQ10 softgel capsule (CoQ10 plays an important role in energy metabolism), and one Supergreens capsule (a blend of antioxidants and nutrients), making it a one-stop solution covering all supplementary needs.

For more examples of smart packaging for on-the-go consumers, see Packaging Futures: New Formats.