Microsoft’s Debut UK Store
American software giant Microsoft has unveiled plans to launch a debut UK store, rumoured to open in March 2013. The final location is yet to be confirmed, but London is predicted to be the favourite. An online store will also be available in the UK this summer (2012), in time for Microsoft’s release of Windows 8 in the autumn.
The brand claims the store will be more than a selling space, providing a platform to connect with customers on a deeper level. With most information under wraps, quite how this will manifest in terms of in-store experience is yet to be divulged. But Microsoft will no doubt be intending to trump long-running US competitor Apple, and become the new destination for technology retailing.
One detail that can be confirmed is that the store will be the place to head for its recently unveiled Surface tablets, which will only be available via the company’s e-tail site or own retail outlets. The brand has also announced plans to open 75 more stores across the world over the next two years.
For more on the shifting role of bricks-and-mortar stores from selling spaces to experiential brand hubs, see our report, Future Stores: Brand Hubs and Product Playgrounds. In addition, for more on how to retail technology, see our report Tech Boutiques.