GQ’s Pop-Up Shop – Comes with Editors
Affirming that the line between retail and editorial ventures is becoming increasingly blurred on a daily basis, the US edition of men’s lifestyle magazine GQ has announced that it will launch a pop-up store in New York City’s fashionable Meatpacking District on December 8 2011.
The shop, being launched in collaboration with online retailer Gilt Groupe’s menswear site, Park & Bond, will mainly stock items featured in the December 2011 issue of the magazine. There will also be a handful of other specially selected products by Park & Bond, including fashion, male grooming and gadgetry.
One of the key draws is the attendance of GQ’s own staff at editor events, creating a social environment where readers, consumers and GQ editors can exchange ideas – providing the magazine and its readers with a rare platform for direct communication. Open for just 11 days, the pop-up will host a number of events, including live musical performances and sports viewings.
Also entering the world of retail is US newspaper The International Herald Tribune, with the November launch of its own online store, IHTGiftstore. Created in collaboration with e-commerce gift site CoutureLab, the newspaper will sell luxury items it believes are in line with readers’ tastes, from unique jewellery to elegant travel accessories.