We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 9 Feb 2011

A.P.C Specials

Extra

Fashion brand A.P.C’s latest store in Manhattan, New York, is a compact retail space designed to showcase exclusive projects and product lines.

Entitled A.P.C Specials, the store sells some of the brand’s new, more rarefied lines, including A.P.C Vintage, Butler Jeans and quilts made from fabric remnants in collaboration with fashion designer Jessica Ogden.

There is also a section reserved for special projects, which is currently occupied by jewellery designer Waris, but which will rotate stock, offering a wealth of A.P.C-endorsed talent.

As a test-bed for new retail practices, the label’s new Butler Jeans initiative enables customers who only like to wear jeans in pristine condition to drop off their old ones to be recycled. The old jeans are then embroidered with the previous owner’s initials, and sold on to those who prefer a ‘worn-in’ style.

apc.fr

PANTONE®TPX
COATED
RAL
RGB
HEX
NCS