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Brief Published: 9 Feb 2011

A.P.C Specials


Fashion brand A.P.C’s latest store in Manhattan, New York, is a compact retail space designed to showcase exclusive projects and product lines.

Entitled A.P.C Specials, the store sells some of the brand’s new, more rarefied lines, including A.P.C Vintage, Butler Jeans and quilts made from fabric remnants in collaboration with fashion designer Jessica Ogden.

There is also a section reserved for special projects, which is currently occupied by jewellery designer Waris, but which will rotate stock, offering a wealth of A.P.C-endorsed talent.

As a test-bed for new retail practices, the label’s new Butler Jeans initiative enables customers who only like to wear jeans in pristine condition to drop off their old ones to be recycled. The old jeans are then embroidered with the previous owner’s initials, and sold on to those who prefer a ‘worn-in’ style.