Mature consumers are a growing demographic with substantial spending power, embracing younger lifestyles and thinking differently about ageing – with significant implications for the beauty industry. Stylus looks at new products, new brands and new ways of advertising to the boomer generation, suggesting profitable directions for the future.
Boomer Beauty: Securing the Silver Spend
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By identifying, analysing and decoding the most important trends from 20 industries, we’ll give you the ideas and insights you need to future-proof your business.