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Brief Published: 22 Jul 2020

Vogue Cover Calls for a Global Reset

Extra

In confirmation of our Earth and Grounded fashion forecasts, British Vogue has recruited the help of numerous artists including David Hockney and Tim Walker to create nature-inspired imagery for their August 2020 cover story, promoting a message of rebirth, renewal and a need to reset.

In a move away from the traditional fashion cover, these 14 different covers depict the artists’ different interpretations of nature, with the publication’s editor-in-chief Edward Enninful saying that the covers for this issue, titled ‘Reset’, “highlights that at the core of everything is our planet.” The artists’ original prints will be auctioned off later this year to benefit Covid-19-related charities.

The 20-page cover story, titled All Across the Land, features a series of landscape images that the artists consider nourishing and homely. Including some illustrations – which is an art form quickly regaining traction in the fashion industry, in part due to Coronavirus-related restrictions making photoshoots difficult – the story emphasises the need for us to reset and restore our relationship with nature as we slowly exit the pandemic.

Aside from this cover, numerous fashion magazines have been experimenting with their cover formats in recent months in order to communicate a more hopeful message. Vogue Italia’s plain white cover in April 2020 represents renewal and rebirth in an uncertain and everchanging world, their series of illustrated covers in January 2020 served as a call to action for the fashion industry to slow down. 

For more on the resurgence in interest of fashion illustration, see New Rules, New Roles and Fashion Illustration Regains Popularity. Also see our Earth and Grounded Fashion Directions for more on this evolving, nature-led trend.

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