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Brief Published: 6 Oct 2017

Vogue Italia Champions Women Over 60

Vogue Italia October 2017

For the first time in the magazine’s history, Vogue Italia has dedicated an entire issue to women over the age of 60.

The issue published on October 5 with three cover options fronted by 73-year-old model/actress Lauren Hutton – the oldest woman to ever appear on any cover of Vogue worldwide.

Appropriately named ‘The Timeless Issue’, the magazine solely consists of interviews and editorials featuring older influencers. These include 62-year-old supermodel Iman; 70-year-old performance artist Marina Abramovic; 66-year-old Tracey Norman, the first transgender model in history; and 89-year-old Instagram star/model Baddie Winkle.

With the 50-plus age group generating $7.6tn a year in economic activity in the US alone (AARP, 2016), the move towards positive older representation in fashion comes as no surprise – albeit it a little late. Savvy brands and designers would do well to take note of this current push towards diversity.

For further reading, see The New Fashion Landscape: 2017 Update.