Pottery Barn Kids’ Super-Service Christmas Pop-Up
Pottery Barn Kids, the children’s arm of US home furnishing retailer Pottery Barn, has opened its first ever pop-up shop at open-air shopping centre Mashpee Commons in Massachusetts. While pop-ups are hardly a new phenomenon, what sets this one apart is the arsenal of personalised shopping services, on par with that of a sophisticated permanent store.
The shop provides complimentary design appointments at home for the local area, including Cape Cod and Martha’s Vineyard, and specialists will be on hand for one-to-one interior design consultancy sessions using new Design Studio workstations. During early morning opening hours between November 21 and December 19 2012, a personal shopping service will also be on offer.
While the shop specifically sells Pottery Barn Kids’ Thanksgiving and Christmas seasonal collections, shoppers can also order any products from the brand’s other stores or website via the Pottery Barn Kids Design Desk customer service station. Especially relevant for Christmas shoppers are in-store shipping options, allowing shoppers to send gifts directly to the recipient’s doorstep, and complimentary gift-wrapping.
This retailer’s smart approach to making shopping for Christmas gifts a more seamless, tailored experience shows how concierge-style values are creeping into mainstream retail. For more examples, see our report Super Service in the Retail Sector.