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Brief Published: 8 Oct 2015

VIDEO: Know Your Seniors

Our latest report looks at how today's seniors are challenging conventional thinking about ageing – and reveals their surprisingly optimistic, knowledge-seeking and independent mindset.

The proportion of the global population aged over 60 is set to increase to 18%, or 1.5 billion people, by 2030 (Euromonitor, 2015). This presents a huge opportunity in a market that is currently both underserved and underestimated. However, tired assumptions need to change if brands want to connect with seniors.

For a better understanding of this group's attitudes and insight on new strategies for engagement, don't miss Seniors Level Up, going live on 12 October.

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