Veuve Clicquot’s Grape-Derived Packaging
Italian eco packaging company Favini has developed an innovative sustainable solution for French champagne house Veuve Clicquot, made from leftover grape skins from the brand’s own winemaking process.
The skins are dried and then milled to become a repurposed raw material for the production of an ecological paper, saving 25% of virgin pulp. The residue is then mixed with water and natural fibres during the manufacturing process to create the outer packaging used to transport and store the glass bottles. The concept, called Naturally Clicquot 3, also uses 100% solvent-free ink and a sugar-cane-based compound material for the label.
The initiative follows the brand’s recyclable Luxury Potato Packaging concept made from potato starch and paper, which was used to create a protective container for the bottle.
Likewise, other food and beverage brands are turning their attention to recyclable, reusable and closed-loop packaging solutions. See Carlsberg’s Sustainable Bottle and KFC’s Edible Packaging for more.
For wider trends in sustainable packaging, see Packaging Futures 2016/17: Sustainability and Packaging Innovations 2016. For more on emerging packaging trends, see Packaging Futures 2016/17, Packaging Innovations 2015 and Packaging Highlights: Pro2Pac 2015.