Rising Designer Showcase at The Pierre
New York hotel The Pierre, a member of international hotel group Taj Hotels, has partnered with Parsons School for Design to allow four of the college’s alumni to showcase their latest designs in the hotel’s two bar and lounge areas.
The Rising Designer Showcase – held on February 13 to coincide with New York Fashion Week – featured designs from Samantha Sleeper, Wen Shi, Angela Gao and Laura Siegel. A special cocktail menu supporting the New York trade association Save the Garment Centre was also introduced. The hotel will continue to work with the designers during September 2013 Fashion Week, hosting special events, runway shows, fashion presentations and afternoon teas.
In other fashion/hotel news, German designer Karl Lagerfeld has been named signature designer for luxury hotel chain Sofitel’s new Singapore property, Sofitel So Singapore. Lagerfeld will design a new emblem exclusive to the property, which will feature on a range of objects available for guests. The partnership is in keeping with Sofitel So’s commitment to fashion, having already announced Christian Lacroix and Kenzo Takada as signature designers for the Bangkok and Mauritius hotels. Read more about fashion and hotel collaboration in Fashion TV Hotel: Lifestyle Hospitality, Retail/Hotel Hook-Ups and The Margiela Hotel, Paris.
Hosting events that promote and engage with local culture is a great way for hotels to engage with experience-hungry consumers and to develop a strong brand. Read more in Hotels as Hyper-Local Cultural Hubs.