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Brief Published: 23 Dec 2013

Wolff Olins’ Phone-Free Christmas


Global brand consultancy Wolff Olins has designed a series of smartphone accessories to encourage consumers to step away from technology this Christmas.

The accessories set, called Higby, has three core components:

  • A plugin to block a phone’s earphone jack, preventing the owner from accessing audio entertainment
  • A clip-on cap to cover the camera lens, to discourage Instagram addicts from snapping their festive feasts
  • A pair of attachable arms that bind two phones together, hiding the screen and preventing owners from checking messages or taking calls.

Wolff Olins describes the project as “a little experiment in perspective”. “The holiday season is a chance to be with friends and family,” the firm explains in the campaign video. “But even when we are together, how often do we really have one eye on our phones? Higby is here to gently remind us what matters.”

The desire to disconnect has been building in the consumer consciousness as technology infiltrates almost every area of life. This sentiment chimes with our Macro Trend Balanced Values, which explores consumers’ attempts to find balance within their increasingly stressful lives. Take a look at Reflect & Contemplate for a greater understanding of how consumers are readjusting their digital intake for a more considered pace of life.