The latest brand to develop in-store technology, introducing functionality previously only associated with e-commerce, is sportswear label Adidas. Collaborating with tech expert Intel and brand consultancy Start, the brand launched the Adiverse Virtual Footwear Wall at last week's New York National Retail Federation Convention 2011.
Allowing shoppers to view up to 8,000 shoe designs, the interactive display uses touchscreen technology to render shoes in 3D, enabling users to rotate them 360° and zoom in on details. Products can also have extra media attached to them, such as videos.
Adidas is expected to launch the walls in the UK in the next year.
Read more about in-store technology in our report Online Meets Inline: Technology Moves In-store.