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Brief Published: 14 Nov 2011

Cartier’s Digital Campaign


In a first for Cartier, Facebook will host the world-renowned jeweller’s second ‘How Far Would You Go For Love’ campaign, bringing iconic timelessness to a younger, social media-driven audience.

This will be the first time the French luxury brand has marketed through the social media site, by showcasing its three-part Painted Love video series to more than 283,000 fans.

Waverly Films has directed the 4.5-minute short film – in collaboration with music marketer The:Hours’ handpicked soundtrack – telling the story of a New York City artist whose life becomes the romantic world he’s created in his paintings.

The original ‘How Far Would You Go For Love’ campaign debuted in 2007, while the new digital campaign will be launched on Cartier’s Facebook page on 9 November 2011.