BBC Two Gets a Playful Visual Makeover
BBC Two has reinvented its brand identity for the first time in 20 years. The TV channel’s fresh look includes 16 idents created by British and international artists, featuring captivating colourful animations and unique soundscapes to create a more engaging viewing experience for modern audiences.
The rebrand is an exciting move for BBC Two – the third largest channel in the UK, after BBC One and ITV. Working with leading creatives and sound designers to revive television content is a progressive direction for the BBC. Recognising this, BBC Two plans to add to these animations over time.
BBC Creative, the broadcaster’s in-house agency, oversaw the brand refresh along with British creative agency Superunion. They collaborated with various creatives and pioneers in digital animation and motion graphic design, such as UK-based Mainframe, New York-based David McLeod and Berlin-based Helmut Breineder.
British composer Alex Baranowski scored the sound, adding a rich sensorial quality to the enticing visuals. His aim was “to build unique soundscapes for each film that blurred the line between what could be ‘music’ or ‘sound’”. He did this by performing musical instruments in unusual ways and enhancing sounds using a combination of analogue and digital techniques.
Each piece of content features a curved ‘2’ outline in the centre. The different designs reflect specific moods and are intended to convey the channel’s varied content and commitment to creativity.
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See also The Future of Television.