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Brief Published: 21 Oct 2011

Opening Ceremony Heart Argentina


Cult New York fashion retailer Opening Ceremony has chosen Argentina as its annual adopted country for 2012.

As in previous years with the campaign – former countries have included Hong Kong, Brazil and Japan – Opening Ceremony will now promote Argentina’s young designers and creative talent in its Manhattan store, as well as online.

The brand, which is famous for championing emerging talent, as well as design that bridges the worlds of fashion and art, is planning to feature one-off products from the country, as well as standout men’s and womenswear from the region, plus (online) tips on how to unearth Argentina’s best hidden (until now) bars and cafés.

Opening Ceremony