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Active Lives

Fuelling Fast-Paced Lifestyles

We're witnessing a powerful shift in behaviour – away from softer wellbeing activities and towards more edgy, hardcore pastimes that test endurance limits, sharpen performance and bring digitally distracted consumers back to the physical. Brands must support this hunt for intensity to remain relevant, and we share the key strategies to achieve this.

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Published:
1 May 2018
BY: Kate Johnson & Peter Firth
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