We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 3 Feb 2014

North American International Auto Show: Lincoln x Shinola


Upholding its values of American-made design and quality craftsmanship, Lincoln – the US luxury marque owned by Ford – invited local Detroit-based brand Shinola to show a range of products at its stand at the North American International Auto Show in January. 

The carmaker selected the high-end watch, bicycle and accessories manufacturer to exhibit alongside the launch of the new Lincoln MKZ Hybrid mid-sized premium sedan to reinforce their shared ethos of high-quality design that is built to last.

Shinola’s products are handmade in Detroit – a city with a manufacturing legacy – with the aim of reinvigorating a 'Made in America' mentality. Its expanding range of handcrafted bicycles, watches and artisanal leather pieces aspire to be future classics. The brand believes the high-quality product and ‘Made in the USA’ hallmark will resonate with consumers.

For more on Shinola and its brand philosophy, see Watching the Wrist and The Outsiders: Emerging Fashion Hubs. Find out more about other car launches in our extended coverage of the North American International Auto Show.