Upholding its values of American-made design and quality craftsmanship, Lincoln – the US luxury marque owned by Ford – invited local Detroit-based brand Shinola to show a range of products at its stand at the North American International Auto Show in January.
The carmaker selected the high-end watch, bicycle and accessories manufacturer to exhibit alongside the launch of the new Lincoln MKZ Hybrid mid-sized premium sedan to reinforce their shared ethos of high-quality design that is built to last.
Shinola’s products are handmade in Detroit – a city with a manufacturing legacy – with the aim of reinvigorating a 'Made in America' mentality. Its expanding range of handcrafted bicycles, watches and artisanal leather pieces aspire to be future classics. The brand believes the high-quality product and ‘Made in the USA’ hallmark will resonate with consumers.
For more on Shinola and its brand philosophy, see Watching the Wrist and The Outsiders: Emerging Fashion Hubs. Find out more about other car launches in our extended coverage of the North American International Auto Show.