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Brief Published: 30 Sep 2013

Guardian: Parental Child-Tracking Device

Guardian by Beluvv

Guardian is a new wearable tracking device designed to help anxious parents keep tabs on their children.

Designed by Taiwan-based tech start-up BeLuvv, the Guardian device comes in two parts: a waterproof tracking core and an accompanying smartphone app. Using Bluetooth technology, the core – which can be worn around the child’s wrist or clipped onto belt buckles – transmits the child’s location to the parent’s smartphone. The core signal can reach up to 230 ft.

Parents can set up a safety perimeter, triggering an alert if their child strays beyond that point. Co-Guardians – such as grandparents or other family members – can be added to form a trusted network around a child.

In the event that a child goes missing, Guardian sends their location to the parents. In the future, BeLuvv envisions building a wide network of Guardian users to enable an emergency search feature, which would alert the parents of a missing child if he or she passes within range of another Guardian user.

Surveillance is the next big battleground for the parenting industry. Services like Life360 and Filip tap into the growing market of parents willing to pay a premium for digital parenting solutions that use innovative design to improve their lives. Read more about this in The Business of Parenting.