Starbucks to Launch Yoghurt Range
In a bid to tap into the US’ $6bn yoghurt industry, American coffee giant Starbucks has partnered with French dairy brand Danone to produce a range of yoghurt products that will be sold in Starbucks cafes and grocery stores in the US.
Evolution Fresh, Inspired by Dannon is a ready-to-eat Greek yoghurt parfait and will be marketed under the coffee company’s Evolution Fresh food brand. The products will be released into US Starbucks branches next year and into supermarkets in 2015, followed by a roll out in other countries.
“Over the last 18 months, there has been an acceleration of yoghurt sales in our stores that is bigger than anything we’ve seen in the past,” Howard Schultz, chief executive of Starbucks, told The New York Times. “We have certainly begun to notice that anything we did in our stores that even evoked a healthier alternative has resonated with our customers,” he later added.
This increased focus on upgrading the healthy food options available at the brand’s stores saw the company purchase fresh juice and food company Evolution Fresh in 2011, and San Francisco bakery chain La Boulange in 2012.
The perceived health benefits and low-fat qualities of Greek yoghurt have led to booming sales in the US, where manufacturers such as Chobani (which is predicted to sell more than $1bn worth of yoghurt this year) are successfully marketing the dairy product as a luxury and convenient breakfast or snack item. Read more about the flourishing health and wellness food sector in our coverage of The Natural Food Show and The World Food Technology & Innovation Forum.