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Brief Published: 30 Nov 2011

New McQ Flagship


British luxury fashion brand Alexander McQueen has announced plans to open the first freestanding store for its younger, more affordable label McQ in London’s Dover Street in spring 2012 – joining a throng of cult stores such as Acne and Dover Street Market.

London-based Pod architects has been commissioned to transform a four-storey Georgian townhouse into a stylish flagship store offering 273 sq m of womenswear, menswear, and accessories.

The brand has also announced an exclusive McQ catwalk show at London Fashion Week this February to celebrate the flagship. The main Alexander McQueen line will continue to show at Paris Fashion Week.