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Brief Published: 10 Aug 2012

Prends Moi: Weight-Loss Perfume

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French perfume company Velds has created Prends Moi – a fragrance that claims to aid weight loss.

With notes of bergamot, jasmine, ylang-ylang and fresh lilac, the product’s main active ingredient is Betaphroline, which reacts with cells in the skin to release endorphins – the neurotransmitters that aid positive emotions. The fragrance also uses caffeine, carnitine and spirulina extract to activate enzymes involved in the breaking down of body fat.

Velds suggests rubbing the perfume onto areas of the body the wearer wants to slim for the best results. The company claims that 75% of women who used the perfume for 28 days said it limited their urges to snack. For more scented innovations, see the Stylus report Directions In Scent.

Velds

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