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Brief Published: 21 Nov 2017

WeGrow: WeWork’s Plans to Disrupt Education


Global co-working company WeWork has announced plans to open a private elementary school called WeGrow in its New York headquarters in September 2018.

Focusing on educating children about entrepreneurship, the school will embrace hands-on teaching for practical experience. For example, kids will spend a day each week on a farm to learn how to grow vegetables, and will then have to come up with a plan for selling them.

"In my book, there's no reason why children in elementary schools can't be launching their own businesses," co-founder Rebekah Neuman told Bloomberg. "Kids should develop their passions and act on them early, instead of waiting to be 'disruptive' later in life."

The curriculum is still in development and will incorporate mindfulness, meditation and farm-to-table cooking. Technology will be important too, but won't replace interactions with teachers.

The school plans to leverage the expertise of professionals in the WeWork network, employing them as mentors to cultivate children's passions. It will also serve the community by accommodating kids in the same premises during the working day.

Another key selling point is that when parents travel, their kids can join them and tap into the WeGrow schooling network once it's established worldwide. The move into education marks further expansion of the WeWork empire, with WeGrow joining the company's housing venture WeLive and gym/spa concept Rise by We.

For more on the disruptive educational models preparing young people for the changing demands of the future workplace, see Career Pioneers.