Wellness Cannabis Brand Dosist Updates Packaging for Edibles
In markets where recreational cannabis is legal, edibles top sales for new consumers – yet dosing is far from intuitive. To guide the canna-curious, Californian wellness company Dosist just released the Dose Dial – a container that releases one safe dose at a time, repositioning cannabis as a health and wellness aid.
This package contains Dosist’s first edible: a 3.7 mg cannabis tablet. As the tablets dissolve under the tongue, they take effect faster than other edibles, which can have an onset time of up to two hours and varying results depending on body chemistry.
While the measured doses and quick-acting tablets help new cannabis consumers to feel comfortable with edibles, the packaging reinforces Dosist’s commitment to positioning cannabis as a wellness aid – a topic we cover in 10 Wellbeing Trends to Watch. The sleek white container looks like an elongated pill, while the minimal branding is clinical and modern. To open the container, users push a circular button on the product’s face, then turn a wheel on the side to release a tablet.
The focus on metered doses is an extension of Dosist’s vape pens (which don’t contain vitamin E acetate, the compound linked to vaping-related lung illness). The pens release 2.25 mg of cannabis per puff and use haptic feedback to signal when the correct amount has been released. Dosist’s products are currently available at dispensaries in California and Nevada, though the brand is looking to expand into Colorado, Michigan, Arizona and Canada.
As we cover in Designing the Green Rush, part of our Spotlight Trend Commercialising Cannabis, innovative brands are developing easy-to-use, safe containers that teach new consumers how to use cannabis responsibly. Innovations in the cannabis space are also influencing pharmaceutical packaging, where user-friendly and child-safe designs are equally as important. For more, see The Human-Centric Approach, part of our Spotlight Trend Packaging Futures 2019.