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Brief Published: 27 Feb 2019

What’s New in Wellness: 2019 Trends

In 2019, expect to see more consumers approach death from a wellness perspective.

The wellness industry grew by half a trillion dollars in just two years (2015-2017), according to research by the Global Wellness Institute. The Miami-based non-profit hosted a press day to spotlight how this $4.2tn global industry is evolving – detailing eight new wellness trends for 2019.

  • MediScent: Fragrance Gets a Wellness Makeover: Scent is “about to explode in a lot of different ways,” said Beth McGroarty, vice-president of research & forecasting at GWI, explaining that better understanding of scent’s role in wellbeing is transforming how we nurture and use the sense of smell.

    Matthias Tabert, insights manager at American fragrance and flavour developer IFF, said that evidence-based approaches to aromatherapy and the digitalisation of scent are driving a new ‘scent-ury’. IoT devices can recognise ambient scents, he said, and fragrance can now be embedded in the technology ecosystem. 

    See Customisable Scent in CES: Home Electronics for recent developments, plus Experiential Scent: Refiguring Fragrance and The Sensory Opportunity.

  • Prescribing Nature: “Nature is being medicalised,” said McGroarty. “Both body and mind need it and are deeply impacted.” Examples include Scotland’s National Health Service Shetland, which has introduced nature prescriptions for issues including high blood pressure and depression, while Washington community initiative DC Park Rx advocates for ecotherapy. The explosion in biophilic design brings nature prescriptions into workplaces, public spaces and homes.   

    See reports including Nature Embracers and Botanical Modernism.

  • Dying Well: Today’s considered approach to holistic health is colouring the end of life, as we’ve explored in The Death-Positive Movement. “There’s nothing more important than approaching death from a wellness perspective,” said Henry Fersko-Weiss, co-founder of New Jersey non-profit INELDA (the International End of Life Doula Association) in 2015 to change the way we die. INELDA trains death doulas, which could become an important new class of wellness practitioner.

GWI’s 2019 trends also include: