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Brief Published: 12 Jul 2017

Wheelys’ Moby Mart: Self-Sustaining & Ultra Convenient

Pushing the perimeters of convenience retailing, Swedish coffee cart business Wheelys has collaborated with Hefei University of Technology and retail technologists Himalafy (both Chinese) on a self-driving staff-free store prototype. Available 24/7, the Moby Mart can be ordered to come to any neighbourhood in Shanghai (its beta-testing zone) via an app.

Using app technology originally devised by pioneering Swedish staffless store Näraffär (which Wheelys acquired in 2016 – see blog for more on the original concept), customers locate the closest Moby Mart and tap an icon to request it comes to them, a little like ordering an Uber. It’s currently mobilised by human drivers, but the trio intends that in future it will navigate itself through the streets via artificial intelligence and the same spatially aware computer vision sensors deployed in driverless cars. The aim is to turn every free parking space into a transient shopping opportunity.

Customers also use the app to enter the shop and make purchases. Shaking the phone unlocks the doors, and scanning items adds their cost to a digital basket. Spending is charged to a pre-saved, app-connected card once customers leave the store – similar to the Amazon Go concept (see blog).

Currently offering necessities like groceries and medicine, it’s reported that in future the store will sense when it’s running low on stock and, via cloud technology, connect itself with nearby Moby Marts to exchange surplus products.

Self-sustaining, the Moby Mart’s electric motor is powered by roof-mounted solar panels, while purifiers provide clean air inside.

See also BingoBox WeChat-Driven Store, The Mobile-First Supermarket and The Tech-Powered Supermarket