The global whisky market is expected to reach $95.9bn by 2026, up from $61.7bn in 2019 (Facts & Factors, 2020). Driving this growth is a surge of savvy brands and distillers, who are deftly balancing whisky’s luxury aura and wide appeal. A renewed emphasis on terroir, experimental production and light-hearted flavourings is propelling the category beyond its traditional roots. Stylus identifies the trends shaping the whisky sector in 2021.
Whisky 2021: Sector Outlook
Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.