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Brief Published: 13 Jul 2020

Wine Bottles Made from Recycled Cardboard


UK packaging company Frugalpac has taken a sustainable lens to alcohol packaging design with its new wine bottles, made from recycled cardboard. The carbon footprint of the bottles is six times lower than that of their traditional glass counterparts, and a third lower than a 100% recycled plastic alternative.

The 750ml ‘Frugal Bottles’ are comprised of 94% recycled paperboard, with a food-grade liner inside to hold the liquid. The packaging weighs just 83g (five times lighter than glass) for easier and cheaper transport, and requires five times less water to produce. The bottles can be refrigerated. The first wine to be sold in a Frugal Bottle will be a red varietal from Italian vineyard Cantina Goccia.

Michael Saunders, chairman of global alcohol body the Wine & Spirits Trade Association, said at Imbibe Live Online 2020: “One thing we’ve been battling with in this business is just because [wine] has always been in 750ml glass bottles, why should it stay like that? Who’s determining that? It’s actually a pretty inefficient way to bottle wine, ship wine, it’s heavy and expensive […] there’s a big opportunity here to break the mould.”

For an earlier take on sustainable wine packaging, see Packaging Futures: Sustainability, and for the latest on how brands are building sustainable packaging into their DNA, read Mainstreaming Eco Packaging and New Rules for Post-Covid Packaging.

Meanwhile, our Wine Wins in Troubled Times report explores how the Covid-19 pandemic has positively impacted online wine sales, and forced brands and retailers to find new ways of engaging with consumers.