Speakers from the retail, tech and advertising industries at the Wired Smarter 2020 virtual conference discussed how Covid-19’s disruptive impact gives brands the potential to innovate more boldly. Sustainability, pandemic-era store experiences, how to elevate e-commerce and connect with irrevocably changed consumers were all key talking points. We distil the most noteworthy brand learnings.
Wired Smarter 2020: Big Ideas for Brand Engagement
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