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Brief Published: 13 Feb 2014

Twine Canvas

Twine Canvas

Twine Canvas is a new mobile dating app that focuses on making matches based on personality rather than appearances. Instead of displaying profile pictures, the app represents users with a collection of images chosen to reflect their interests.

The app, developed by mobile app maker Spoonjuice, is an update to Twine, an interests-based dating app that launched in 2013. In the new app – described as the “anti-Tinder, anti-hook-up app” – profile pictures are completely hidden from other users until a match is made.

The app highlights the increasing importance of simple interfaces and visual cues in app design. Although Twine Canvas challenges the “instant attraction” strategy of rival dating apps such as Tinder, the app’s interface replicates the successful swipe-on-the-go format pioneered by Tinder, and the image-heavy aesthetic of sites such as Instagram and Pinterest.

“Today, people are drawn to apps that are about images,” Twine Canvas developer Rohit Singal told Stylus. “Twine Canvas is also about using images to convey who you are, so there's certainly a good match between what consumers crave and what Twine Canvas delivers.”

The dating app market is booming. Developers are beginning to take advantage of existing smartphone tools such as GPS, sensors and constant connectivity, to deliver tailored mobile experiences that make dating more like shopping. To discover the hidden commercial opportunities in internet dating apps, take a look at Modern Dating.