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Brief Published: 8 Dec 2011

Artist Sam Falls for Urban Outfitters


For Spring/Summer 2012, US clothing store Urban Outfitters has worked with Brooklyn-based painter and photographer Sam Falls to produce an illustrated, scrapbook-style lookbook, featuring British model Edie Campbell.

The lookbook is as much an art book as it is a sales tool. Falls uses his signature sweeping strokes of colourful paint to transform shots of Campbell wearing pieces from Urban Outfitters’ S/S 2012 collection into a bricolage fashion masterpiece. Earlier this year, Falls photographed and illustrated Icelandic singer-songwriter Björk for the cover of British fashion publication Dazed & Confused’s 200th issue, and subsequently fronted a solo exhibition at the West Street Gallery in New York in September 2011.

Highly evocative of Stylus’ Hide & Seek Fashion & Beauty concept for Autumn/Winter 2012-13, check out Hide & Seek: Print & Fabrication for more visual inspiration for this aesthetic.

Urban Outfitters

Art & Design