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Brief Published: 12 Jan 2011

Ace Converse Collaboration


Both favourites of the creative community, New York’s Ace Hotel and footwear brand Converse have collaborated to design the second Chuck Taylor All Star shoe, designed exclusively for the hotel.

The first version has been worn by staff at the hotel since its opening in 2009, but will be superseded by the new Chuck Taylor All Star Bosey, inspired by shoes created by Converse for the US military in the 1940s.

With clever details such as printing the statement ‘You Are Here’ on the insole, reflecting its appearance on the hotel’s entrance mat, the shoe shows a true merger of brand aesthetics.

Having collaborated with clothing retailer Levi’s last year on a suite at the Palm Springs hotel and exhibition in New York, Ace Hotels are showing a continued commitment to partnering with credible fashion brands that will appeal to their target customers.

Ace Hotels